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ISAWITFIRST-Child of Britain Headline Sponsor
Fashion brand I SAW IT FIRST has been unveiled as the official partner of the inspirational
Child of Britain Awards – dedicated to celebrating the incredible achievements of our
The inaugural Child of Britain Awards will cover every corner of the country, shining a light
on some of our bravest young people – putting them centre stage by highlighting their
heroic courage and amazing stories.
It will culminate in an unforgettable annual high-profile ceremony honouring the shining
stars of our next generation – attracting the support of celebrities, sporting stars and
I SAW IT FIRST is proud to play a leading role in such an inspiring event. The progressive
company is far more than fashion – it’s a brand that gives back, with charitable values
embedded in the very core of its ethos.
The Child of Britain Awards gives I SAW IT FIRST the perfect opportunity to uplift some of
Britain’s most astonishing young people – giving them the recognition they truly deserve.
Leanne Holmes, Marketing Director at I Saw It First, said: “We’re absolutely thrilled to be
partnering with the inaugural Child of Britain Awards, we hope this will be a long-term
partnership for years to come.
“Our legacy is to uplift and inspire our customers, encouraging wellness and advocating body confidence and equality – no matter your size, race, gender or bank balance.
“We are the brand who gives back, and we’ve worked with a number of well-deserving initiatives – big and small – shining a light on the young people of Britain.
“We want our legacy to be one of ‘giving back’ to charity, to the environment and of course our customers.
“We have been inspired by the nominations – incredible stories of incredible young people and their achievements. They are the real heroes of Britain.”
The Child of Britain Awards 2022 has 13 award categories covering outstanding personal courage, bravery, sporting and creative achievements; while recognising the children who help others – championing causes in their communities, protecting the environment, caring for others and fundraising.
Hundreds of nominations as well as support from celebrities and communities across the UK have already flooded in – messages from Hollywood actress Catherine Zeta Jones to the winners being invited to an exclusive reception at Downing Street.
The event will also raise funds that will be used to provide much-needed support to children’s charities across the UK.
Co-founder Blanche Sainsbury said: “These truly remarkable awards tell of awe-inspiring achievements by children across Britain. They are stories that need to be told.
“The evening will undoubtedly be emotional, inspirational and unforgettable for everyone involved and I’m absolutely delighted I Saw It First will be there to share such a moving experience.
“They are the perfect fit for a partner and share our values of kindness, giving back and leaving a legacy for our nation’s children.”
The Child of Britain Awards 2022 follows the success of the Child of Wales Awards in 2020, when a group of remarkable young people were invited to Downing Street, attracting national attention and the support of celebrities and sporting personalities.
The event grew into the Child of Britain, Child of Scotland and Child of Ireland Awards thanks to the overwhelming support in Wales.
“We believe we are the only awards dedicated solely to recognising and celebrating the outstanding achievements of the young people of Britain”
Written by Alula Hart, Journalist/Blogger
National awards celebrating the bravest, most courageous and exceptional in society, are not unfamiliar with the general public. They play a role in highlighting those special people who deserve the public’s commendation. For example, a series of Pride/Community awards were launched across Wales and South West England by Blanche Sainsbury
in 2008, awards which went on to become an annual celebration. With the 2019 launch of The Child of Wales Awards, founded by Sainsbury herself, it has become apparent that an event solely recognising the outstanding achievements of children and young people was needed. The awards introduce us to children and young people who have shown strength in the face of adversity, whilst simultaneously raising money for extraordinary causes and charities. On the back of the success of the Child of Wales Awards, Sainsbury founded the Child of Britain Awards, sponsored by I Saw it First and to be held in June 2022, to further demonstrate the remarkable work of children up and down the UK. The awards are continuing to seek nominations for children and young people who have made a real difference. To nominate a child who you think deserves national recognition, go to www.childofbritain.com/nominate.
The awards are due to be held in a different city in the UK every year, travelling the length and breadth of the country to spotlight children and young people from all different walks of life. There are 13 separate categories the children can be nominated for, including personal courage, bravery, sporting, and creative achievements. Also celebrated are young people who contribute to their communities, care for others, fundraise or undertake environmental activism. Children who strive to make a positive difference for those around them, and those who face personal challenges in their own lives and tackle them with incredible bravery, are who these awards are for. The winners may be invited to Downing Street, as the Child of Wales winners were, as a memorable opportunity for the children.
One need only to go to the Child of Wales website (www.nationalchildrenofwalesawards.org) to see the inspirational stories of 2020’s Child of Wales winners, and recognise the achievements of young people who are headlining these awards. The 2020 Child of Courage Winner from the 13-18 years category was Abi Phillips, a 15-year-old who lives with an undiagnosed muscle disorder. Abi raised money for charity with her Zumbathon, showing adults everywhere how getting up and moving can raise money for a worthy cause! The Child of Courage under 13 years winner was McKenzie John, who was diagnosed with malignant cancer and had to undergo intensive treatment and chemotherapy from a young age, an understandably devastating experience for any child and their family. The Child of Wales and Britain Awards are a platform for inspiring children such as Abi and McKenzie to receive the recognition
they deserve, and future awards intend to follow this precedent.
Reading through the Child of Britain Facebook page, one can find a plethora of featured stories of children and young people who have faced challenges so early on in life. Going through the Facebook page, the Child of Britain’s work with the charity Dreams & Wishes highlights a charity that deserves far more recognition. Since it’s set up in 2011, Dreams & Wishes has helped families across the UK by providing support and care for children with serious illnesses. Ensuring that children have the most fun possible in such challenging times is a priority for Dreams & Wishes, who organise unique and wonderful experiences for the children to make lasting memories for them. Their “Young Ambassadors” include children who have faced significant battles in their life, and allow them to share their stories with others. Amongst these Ambassadors include Macsen Giess, an 11 year old boy from South Wales who was diagnosed with Leukaemia in 2011 and underwent
chemotherapy. Thanks to Dreams & Wishes, Macsen has ridden in a Ferrari, flown in a helicopter and had other fantastic experiences throughout the summer! The charity is undoubtedly doing meaningful work each and every day for special and deserving children. You can regularly donate, give a one-off donation, donate an item for a fundraising auction, or donate a wish / experience for a child here: https://www.dreamsandwishescharity.org/ways-todonate/
Beneficiary charities for the last Child of Wales Awards included the NSPCC, Teenage Cancer Trust, and Dreams & Wishes. The money raised went to children and young people most deserving and in need of the money. Annual events like the Child of Britain Awards aim to raise even more money for them. I Saw It First, a retail company, has been named the headline sponsor and are already developing their branding to incorporate the event. There will no doubt be extensive coverage of the winners’ stories, bringing to the forefront children and young people who go that extra mile. Not only are individual children celebrated through the awards, but community events are also to be honoured. Also on the Child of Britain’s Facebook page is a link to the Acorns Children’s Hospice fundraising article, whereby the local children’s hospice in Walsall raised an incredible £2 million from the community to save their hospice. So many more examples of communities coming together with the help and support of young people at its heart need to be given a voice at the Child of Britain Awards!
The Child of Britain Awards, along with the Child of Wales Awards, have unfortunately had to be postponed due the Coronavirus pandemic. While founder Blanche Sainsbury notes this “disappointment”, she also acknowledges how “absolutely overwhelming [it has been] to have received the support of our sponsors and supporters and we are thrilled that everyone has been so kind and understanding”, and went on to say how “the support of our sponsors enabled us to give funds to the charities we are supporting before the event took place as we felt it was now more than ever, they needed the funds.” It was wonderful to hear that the Awards have already received lots of nominations of children and young people who deserve the opportunity to be recognised for their amazing achievements. As the only national awards dedicated to honouring children and young people for their inspirational efforts, the Child of Britain Awards are a much-needed celebration of strength and success, guaranteeing an emotional night for all involved.
Article ALULA HART 3
Welcome and thank you for your interest in Child of Britain. I am the founder Blanche Sainsbury, and I’d be grateful if you’d read about our work, the charities we support and the inspirational achievements of children across Britain.
Child of Britain is the only national initiative dedicated to celebrating the achievements and courage of children and young people across the United Kingdom. It culminates in a star-studded ceremony, which is held in a different city every year, at which the children are treated as the stars and their achievements are celebrated.
The event was born out of the success of our sister event the Child of Wales. We worked with many national names on that including Barclays, BMW, Iceland, Bid Food and DWJ Wealth Management. Interest in supporting the event exceeded our expectations and culminated in all the children being invited to Downing Street to meet the Prime Minister.
We help fundraise for charities who are dedicated to helping young people and children.
We also met and celebrated the achievements of some incredible children along the way. These included an 8-year old who raised more than a quarter of a million pounds for charity. Also, athletes who, despite having disabilities, have achieved amazing things in the sporting world. We have been inspired by many stories of courage and bravery in the face of adversity. You can meet some of the winners and hear their stories on the Child of Wales website.
Our experiences with Child of Wales made us realise that people in this country want to get behind initiatives that celebrate the bravery and achievements of children and young people. Plus, there are so many stories out there that deserve telling. We realised that there was interest at a national level in such an event – and Child of Britain was born.
We have already signed up some partners on this, which will help us build awareness, seek nominations and tell the stories of the young people we work with.
We are also in the process of selecting our charity partners for the next 12 months. A big part of what we do will be raising money to help charities that help young people.
Our intention is that the event will embrace the whole of the UK and we plan to host our inaugural event in late 2021. We are watching the situation around COVID-19 closely, so that we can plan ahead next year.
We want to hear the stories of incredible young people right now. So, if you know anyone who deserves recognition, please go to the relevant form on our website and nominate them.
Equally, we are also keen to speak to companies and other organisations interested in partnering with us. Please get in touch. We would love to chat with you.
Thank you again for your interest in Child of Britain. We hope to see you at one of our events very soon.
Blanche Sainsbury, founder, Child of Britain
We have been blessed to work with some incredible individuals and businesses over the years. When launching the Child of … events, starting with Child of Wales in 2019, we could not have imagined just how much support we would get from businesses.
Recently, we looked back at some of the kind things they have said about us. Here are some highlights.
“Iceland is delighted to sponsor the Environmental Champion Awards to celebrate the most inspiring young environmentalists in Wales. The growing movement from young people raising awareness of global environmental issues gives me great hope for the future.
“As one of the biggest companies in Wales, we are incredibly proud to recognise the fantastic work being done by the next generation of activists and potential future leaders of our country.”
Richard Walker, Managing Director of Iceland Foods
“We’re proud to be supporting the Courageous Family category at the Child of Wales Awards. As a society, we exist to support and celebrate our local communities, and this special event is testimony to the incredible achievements and bravery of children and young people across Wales.
“We’re also delighted that we share the same charity partner as the Child of Wales Awards – the Teenage Cancer Trust. This fantastic charity is paving the way with research, treatment and care to ensure no young person has to face cancer alone.”
James Harper, Corporate Social Responsibility Manager, Principality Building Society
“We are delighted to be supporting the Child of Wales Awards. Over the years, we have had the pleasure of working with and supporting children across Wales from different backgrounds with different needs.
“When we heard that Bluestone and The Bluestone Foundation were developing an awards evening celebrating the lives and accomplishments of Wales’ children, many of whom have overcome so much to reach their goals, it was the easiest decision to be involved.
“We are lucky enough to have some great Welsh sporting partnerships and are thrilled and privileged to be sponsoring the Young Sporting Hero category. All the best to each and every nominee – they are all truly inspiring.”
Endaf Edwards, general manager, Prices Gate
“The first event of its kind, the Child of Wales Awards will recognise inspirational young people throughout Wales with awards in bravery, diversity, fundraising and more.
“The Sytner BMW & MINI team are in awe of the nominees and we hope that these powerful stories will inspire and encourage other young people around the country.
“We represent the BMW & MINI brands with a number of dealerships in Wales, and we always aim to support and contribute to the local community. To be involved in such an event is an honour. We would like to congratulate all of the children nominated and we look forward to attending and sharing this amazing event with them.”
Andy Crossan, Divisional Managing Director, Sytner BMW
“When Blanche Sainsbury, founder of the Child of Wales Awards, mentioned the awards to us, we jumped at the opportunity. As a company, we are passionate about giving back to our local community and believe this is a fantastic way to do so.
“We are honoured to be part of a project that shines a light on the tremendously brave children and young people who regularly face hardships and challenges in everyday life.
“We are so excited about being a Headline Sponsor for the awards, and we hope that we can continue to support the event over the upcoming years.”
Nick Sullivan, Head of Free Trade Sales, Bidfood
“DWJ Wealth Management have been truly inspired by the Child of Wales Awards.
“These awards are a way for us to give something back and shine a light on children who have done incredible things and shown true bravery! It is important for us to look after the next generation.”
Danni Watts-Jones, Managing Director, DWJ Wealth Management
Here at the Child of Britain Awards, our founder, Blanche Sainsbury, has urged families, friends, and carers to nominate inspirational young people for our brand-new event dedicated to celebrating the inspirational achievements of children across the UK.
Nominations are now open for Child of Britain, the only national initiative dedicated to celebrating the achievements and courage of children and young people across the United Kingdom. It culminates in a star-studded event, which is held in a different city every year, at which the children are treated as the stars and their achievements are celebrated.
The courage and achievements of some 15 children will be recognised at the awards to be held in late 2021. The categories focus on diversity, bravery and sporting achievements, and will recognise children who help others through championing causes, caring and fundraising.
Full details of all the categories and how to enter can be found here: www.childofbritain.com
The event was born out of the success of our sister event the Child of Wales, which works with many national brands. Interest in supporting the event exceeded expectations and culminated in all the children being invited to Downing Street to meet the Prime Minister.
Blanche Sainsbury, our founder, said:
“Our experiences with Child of Wales made us realise that people in this country want to get behind initiatives that celebrate the bravery and achievements of children and young people. Plus, there are so many stories out there that deserve telling. We realised there was interest at a national level in such an event – and Child of Britain was born.
“So, we are now seeking nominations immediately. We want to hear about incredible young people worthy of recognition for their courage and perseverance.
“We have already signed up some incredible partners who will not just help fund the event but also build awareness, secure nominations and tell the stories of the amazing young people.
“We are also in the process of selecting our charity partners for the next 12 months. A big part of what we do will be raising money to help charities that help young people.
“Our intention is that the event will embrace the whole of the UK. We plan to do our inaugural event late in 2021. We are watching the situation around COVID-19 closely so we can plan ahead with certainty next year.”
Anyone interested in sponsoring the awards, reserving a table or donating an auction prize, please contact Blanche at: email@example.com