Our Chosen Charity

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Cash for Kids

Cash for Kids is an extraordinary charity that supports children across the UK who have been affected by poverty, abuse, neglect or those who have additional needs or life-limiting illnesses.

A grant-giving charity that helps a wide variety of children across 22 areas in the UK including community groups, other charitable organisations, schools and individual causes.

Their mission as a charity is to improve children’s lives, to help them express their individuality, achieve their potential and live their lives to the fullest.

“Cash for kids are very proud to be the beneficiary of The Child of Britain Awards and look forward to using the funds raised at the event to help children who face adversity shine brightly in their communities.” Managing Director for Cash for Kids, Sally Aitchison MBE

As we all know 2020 was an incredibly difficult year for almost everyone, and during this time Cash for Kids was still their to support children and charities.

Launching their Cash for Kids appeal on the first day of Lockdown, they aimed to support families hardest hit by the pandemic and raised £1,726,357 – all of which was granted to support 49,335 children.

Their mission Christmas campaign helped make Christmas Day special for those children living in poverty by raising £12,739,193 in gifts and cash donations to help 255,607 children.

In total for 2020 alone, they raised an incredible £19.2 million and supported 396,188 children across the UK.

We are honoured to be able to raise funds for this incredible charity at the Child of Britain awards evening.


1 in 5 children in the UK have suffered abuse or neglect. That’s why, across the UK, Channel Islands and Isle of Man, the NSPCC is working to protect children today and prevent abuse from happening tomorrow.

As the UK’s leading children’s charity fighting to end child abuse, the NSPCC has remained committed to this mission for over 100 years.

But all this is only possible with the generosity of the public and their support. As an independent charity, which receives around 90% of its funding from supporters, the charity relies on the support of people like you to make sure it can keep every child who needs the charity safe. Every pound raised and every penny received will help make sure it can reach more children.
NSPCC is working to strengthen the delivery of children’s rights and create safer childhoods for every child in Wales.

The charity believes this can be realised by finding out what’s working and – more importantly – what isn’t, and what they can do about it. So, NSPCC is evaluating its services for children and families and sharing its learning through working with partners and influencing government.
The charity believes safer childhoods are the route to improving outcomes for children now and for future generations in Wales.

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We're fundraising to benefit this incredible cause: